Men get waxed for the first time


Once every four to five weeks it’s dooms day for us women: a trip to the bed of terror is marked down in our agendas. Also known as the waxing bed. The bikini waxing bed. Read more.

BY | | 01:27 pm


This sophisticated beauty is making her first appearance on our site, and if she’s got more of these perfectly paired looks, then it sure won’t be her last. Read more.

BY | | 08:31 am

Great jackets

you can afford


Jackets aren’t my favorite clothing item since they clearly mark the end of summer and the beginning of winter. But since it’s inevitable, you might as well make the best of it and build up a nice collection so you don’t have to wear the same boring one every day. Read more.

BY | | 03:57 pm

Monday Shopping

- inspired by Sophia Webster -


Who doesn’t dream of living a fairy tale life like Sophia Webster? Well, we’ve hunted down a couple of items of clothing that will at least give you a bit of her looks. Read more.

BY | | 11:15 am


Well now, lookie here. If it isn’t our delightful intern Annick. If there is one thing we love doing, it’s acknowledging our wonderful interns for all their dedicated work. And what we love even more is when their stay gets extended…. Read more.

BY | | 08:40 am

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Daily May

- Arts and crafts -

At the office I’ve been given the nickname and function ‘chef of taste’ since there’s nothing I enjoy more than making pretty things. Read more.

BY | | 06:59 am

The Botox dispute


Two hundred and something dollars is what I spotted on the cash register’s display. With my eyes closed I went on and swiped my card through the machine and I left the store with a bit of disbelief. Did I seriously just spend two hundred and something dollars on wrinkle cream? Read more.

BY | | 08:05 pm


Aside from having legs for days, Dutch top model Imaan Hammam also has an impeccable sense of style. And you can enjoy all of it on her Instagram account. Read more.

BY | | 05:26 pm

- Sunday Shopping -



We know we’ve been flooding your with photos and posts about all the cool girls in Amsterdam, but we can’t help it that this city has so many! This is Tess van Daelen… Read more.

BY | | 03:15 pm


– The warm welcome at Paul Smith –


Yesterday you could read all about life backstage at Preen. This backstage visit took place on the exact same day. The rush and thrill of London Fashion Week luckily made me forget that I had been getting out of bed at 6 AM every morning and Paul Smith was yet another adventure on my list of things to do. Read more.

BY | | 12:43 pm


Every week our in house photographer Vivian drops by our Amsterdam headquarters to snap some pictures for the Look of the Day. Now usually this means I’m frantically looking for an appropriate outfit in the morning and spend double the amount of time in the bathroom doing my hair and makeup. Read more.

BY | | 09:38 am

5 things you might not want to know


Those few months in the fall are always linked to some sort of ‘month of’ idea. Everyone knows November as ‘Movember’ dedicated to raising awareness for prostate cancer. And then we’ve got our current month October. Read more.

BY | | 08:01 pm



We saw quite a few platform appearances this summer. A trend we’re very keen on dragging into the current fall and upcoming winter. A mix and match of colors, prints and materials. All in all, the perfect shoe for almost any outfit! Read more.

BY | | 05:24 pm

Peru dIARY #2


You would think that with a 7-hour time difference from my hometown the mornings here would be easy. And they are when I wake up at 4 AM and then again at 5 AM, but when my alarm goes of at 6:30 AM or 7 to get up and out of bed, I really do struggle… Read more.

BY | | 12:45 pm