No Fish No Nothing

Kenzo opened a digital pop up store on the Rue Debellyme in Paris. They placed a touch screen aquarium on which visitors can purchase collector’s items from the Kenzo collection. You click what you’d like to have, put it in your checkout cart, get a secured link which you can open on your tablet after which you can privately pay for your purchases. With this pop up store (just like their No Fish No Nothing collection), Kenzo tries to raise awareness on overfishing. When you take a photo of the store and put it on Instagram with the #NoFishNoNocthing, a fish appears in the aquarium with your name on it. Every day, about 30% is removed from the aquarium which concurs with the amount of fish that are threatened to become extinct daily. You still have two days to visit the pop up store.