Sweat the word

It used to be a tad corny, a text on your jumper. Makes us think of drunk tourists or bachelors (a pleonasm, we know), walking through Amsterdam’s red light district with texts on their shirts like Meet your New Best Friend with an arrow that, yes, you guessed it, points downwards. Or Spike in Notting Hill with on the front the subtle words “you are the most beautiful woman in the world” but when he turns around shows “fancy a fuck?”

All funny, but fashionable? Mwah. And then it happened, the sweater with a twist, a text, a phrase. I think it’s important for the text to be printed on a sweater. Or a jacket. A t-shirt’s a bit too much like those drunk apes. But that’s my hiccup eh hang up.