The first thing I do in the morning when I wake up is grab my telephone to open my favourite app TimeHop (okay and to check Instagram, but we’re not talking about that now). The app shows you what you posted exactly 1, 2, 3 and 4 years ago on Facebook, Twitter and Instagram, a kind of digital trip down memory lane. This app is totally my thing since I’m a bit of a sucker for all things nostalgic and anything to do with memories.

Yesterday TimeHop told that I had written a column for I Love Fashion News (I used to write a column for them every Sunday for two years) about the upcoming Birkenstock trend. Then upcoming, now featured on the cover of ELLE and on many a fashion models foot. It started with Céline, who sent fur covered examples down the runway, I wrote: “tell me we’re not going to pay 800 euro for a pair of purple sandals with fur, going through life resembling Hagrid?! I can accept a lot in the name of fashion and under the guise of art and artistic, but you can also go too far.”

“I keep repeating myself, but it makes absolutely no difference which fashionable variation of Birkenstock it is, it can be Céline or whoever, covered in fur or whatever other ridiculous thing, I still find them unsexy and common.”

I still back that up. The Birkenstock needs to stop. My colleagues and especially our beloved style guru Peggy all feel the same way. In Episode 1 of Amayzine TV, we heard Peggy say “I keep repeating myself, but it makes absolutely no difference which fashionable variation of Birkenstock it is, it can be Céline or whoever, covered in fur or whatever other ridiculous thing, I still find them unsexy and common.”

Loud and clear you could say. No room for interpretation. But then last week, this very same Peggy posted a photo on Instagram, of herself reclining in a pair of Birkenstocks. Panic broke out in our WhatsApp-group, Jet was particularly offended because not too long ago, we fought tooth and nail to stop her from buying (disgusting) gold coloured Birkenstocks from Givenchy. Absolutely prohibited we all cried, and Peggy shouting loudest of all that Jet should NOT buy them under any circumstance.

Now she has a damn pair herself. After loud protest by May, Jet and myself, Peggy answered with “Oh dear, I am regretting them already. Pfff.” She tried to make up for it by telling us “…but I also have some lovely Givenchy sandals…” but the deed was done, the shock delivered.

The most interesting part of all of this seems to be that we really do get accustomed to new trends. If you are forced long and hard enough to look at a specific fashion trend, your resolve gets worn down and you find yourself thinking: “oh, okay let me try it.” Shocking, that is what this is. Peggy, I hope that you have made someone very happy with them as a gift, and that we never ever have to deal with such strange things again. Signed, your loving colleague.