The New Kid In Town
One of the cutest streets in Amsterdam is a store richer: HOPE, and the opening was yesterday. I have to admit I hadn’t heard of them before. You too? Don’t worry, I’ll bring you up to speed.
‘They have created clothes that are close to comfort and always make the wearer feel like a better version of themselves.’ A quote from the beautiful book that I was given. This Swedish brand knew exactly what the nine streets was lacking.
The lovely ladies from Spice PR were at the door, I was given a glass of non-alcoholic bubbly and allowed to sniff through the new collection. Lots of black and white, great basics, here and there a check or a stripe, wonderfully soft blouses and serious heels. Men are more than welcome at HOPE. You could buy a dark blue woollen duffel coat for winter for example. Or a super soft tailored shirt. Take him with you. I’m sure both of you will find something.
Hartenstraat 26, Amsterdam
1. Long cardigan, grey melange, € 190, Hope
2. Macy Bootin, € 400, Hope
3. Poppy coat, grey check, € 460, Hope
4. T-shirt, Black stripe, € 40, Hope
5. Broek, Slim trouser, € 130, Hope
6. Zip bag, € 100, Hope
