STYLE ICON

A polish has to be included in this Style Icon section. And when I think of a brand that really has all kinds of colours, it must be OPI. You must know them, or you should anyway, the iconic bottles with black caps. And I’m not the only fan, Katy Perry, Lady Gaga, and Rihanna all use OPI polishes.

OPI started quite some years ago and was founded by George Schaeffer in 1981. He began as a taxi driver and quickly started working at a company that manufactured dental products. George designed a new acrylic product that lent itself perfectly for making artificial nails. He bought the company and managed to become the biggest and most famous supplier of articificial nails. Voila, the success story began.

 “You must know them, or you should anyway, the iconic bottles with black caps. And I’m not the only fan, Katy Perry, Lady Gaga, and Rihanna all use OPI polishes”

Ever since 1989, the demand for nail polish increased (duh!) and the first polish was released. Every spring and autumn about 12 new colours would be released from that moment onwards. Which didn’t go unnoticed because the number of colours in the collection are countless. The motivation behind the success of the OPI nail polish line is Suzi Weiss-Fischmann, artistic director and vice president of OPI. She has a innate feeling for fashion and the unsurpassed ability to predict new colour trends. She’s known as ‘the First Lady of Nails’ for a good reason. There are trendy collections inspired on shows, but also funny collections like the Muppet Collection, which was released soon after the film.

You must understand that we use a different polish every day. Beauty and fashion folk don’t like boring and predictable. And those great OPI polishes are perfect to start the day with. All thanks to this style icon.