SUPERWHAT?

Even though it’s a sports event for a sport that’s hardly played in the Netherlands, there’s no escaping the Superbowl. Last weekend, there were very handsome men (we know, of course we shouldn’t focus on their looks, but it’s important too) on a field doing, well, what? American Football apparently, but I won’t lie, we didn’t really know what the Superbowl was about, our conversations going something like:

Liesbeth: “I don’t really know what’s played during Superbowl. Someone an idea?”
[Silence]
May-Britt: “Eh yes, well, rugby or something?”
Liesbeth: “No rugby is that they’re almost fighting, right? MP do you have an idea?”
Michel Pierre (translator): “You’re seriously asking me a sports related question? I don’t know. I think rugby is when they throw the ball backwards.”
Liesbeth: “wait, Google says it’s American Football. But that’s not the same as our football, right?”

Well, you get the idea. I couldn’t care less about the game, but I absolutely adore the fuss around it. Last weekend you read about Rifko Meier who told us that the skyboxes cost a million (A MILLION) dollars and things that cost a million always manage to draw my attention.

And I’m not the only one, Jennifer Garner, Jay-Z, Beyoncé, P. Diddy, Stacy Keibler, Leonardo DiCaprio, and David Beckham too. The latter had a special role because as you might know (I already knew this, really!) the Superbowl also revolves around big commercials. Especially in America, some commercials are rather controlled and chaste, though not during the Superbowl when all the advertisement people go nuts and they get a free pass to do whatever they like, and with a million dollar budget at that.

The commercials are funny, clever, always edgy and always a hit on Youtube. Though it requires a good bag of money because in order to get a 30 second spot during the advertisements (and so reach about 100 million viewers), they’ve got to pay 4 million dollars.

Fine, H&M said, and called David Beckham to record a sehr sexy clip. I might not know what kinds of sports are played, I perfectly well know who David Beckham is, and I’m more interested in his looks in little more than underwear (though preferably without him speaking because otherwise his sex appeal goes out the window instantaneously. That voice: C’est l’horreur). Right, I generally like those advertisements, as I do champagne in skyboxes and strong, sweating sportsmen, so I should really go to the Superbowl when you think about it. Though perhaps first a crash course American Football.