Do you seek out and enjoy a bit of privacy on holiday? Celebs don’t even entertain the thought. They’d much rather be yachting past the closest army of paparazzi, to hopefully give their image a positive boost.

Media manager

Be it the wrong friends, wrong type of smokes or wrong Tweets, Rihanna has a tried and tested way of averting attention: she goes on holiday to some exotic resort.

Then?

A whole lot of bikini-pics of quasi private moments, looking for all the world like a good Barbados girl. Sometimes she posts so many on Facebook that her page can’t handle it.

Effect?

There are so many visuals of a Scantily Clad Rihanna circulating around that it’s far more exciting news if she actually wears something. We have to give her this: her media management is sublime, because she gets away with all the naughty stuff.

Spin doctor

Even Kate Moss, who is known as her Royal Untouchable-ness had some problems with her nearing fortieth birthday. Not that it’s stopped her from working, but still, it got to her. Time for a little freshen up.

Then?

Models enjoy nothing more than bobbing around on a yacht off the coast of St. Tropez. For fun and to show the world and any potential high-end clients how fresh and fruity you still are.

Effect?

Definitely. Kate ended up celebrating her 40th with a Playboy shoot, a renewed collaboration with Topshop and a new contract as the face of Alexander McQueen. A week on the Riviera is good for so many things.