Fashion brand Moschino has always looked on the bright side of life. But these days, every day is a party now that Jeremy Scott rules the house. In his first collection (f/w 2014), he amalgamated Ronald MacDonald and Coco Chanel. Think of cups as bags, trays with red bags with a big yellow M, uniforms which make it easy to serve six Big Macs with ironic texts like Drink Moschino. The late Franco Moschino (pronounce Mos-Key-No) would’ve applauded it all because he liked a bit of provocation and riot. And admit, doesn’t this make you intensely happy and slightly greedy?