6 Reasons

you want the CHANEL app right this instant

Most fashion houses are still a bit clueless when it comes to the digital world, but when you’ve got Karl Lagerfeld steering your boat, you know it’s bound to be embraced. King Karl has been running his own Instagram account for a while now, and one for his beloved Choupette which already has 71.000 followers. And yesterday, my inbox received a very thrilling message: Chanel has an app. And you’re going to want it. This is why.

front row seats

To start this off with the coolest news of all. Things are, as we speak,  going down at the Grand Palais. And you’ve got the best seat of the house! Better than Kim, Anna and Grace combined because you’ll have a direct connection with the registered cameras with the best angles of the show.

all the shows are within hands reach

You won’t only be able to see the newest shows, but you’ll have access to all their other important shows and events. So even without a coveted invite, you’ll be there. Better yet; you will have been everywhere.

fly on the wall

There will be a backstage report or video from each event that you can find in the news section part of the app. You’ll see what’s happening backstage, the making of campaigns and you’ll have a peek inside their ateliers where they craft their latest designs.

a peek in the boutique

You no longer have to head on over to Rue Chambon (although it is always fun) to see if the new collection has arrived. If you’ve come across a look you love (which I can imagine) you can add it to your list of favorites. The app can also see where you are located and it’ll find the store closest to you which still has the item you added to your list available. Oh, and this dandy little app even shows the local prices.

available in 13 languages

So you’ve always got a legitimate reason to check it. It’s good for your bilingual or trilingual skills.

customize it

If you hate having a crowded newsfeed, you can pick and choose which messages you want excluded from your timeline. All you have to do is mark what you do and what you don’t want to know.

Download it now and then I’ll see you at the Grand Palais.