Tara Martin a business woman, fabulous fashionista and born and raised Angeleno. Lucky for us (and you) she is also the latest addition to our Amayzine team of international editors. Every week she will give us an inside look on her life on the fault line.

LA LA land was bustling with fashion events last week as LA Market Week and LA Style Week kicked off.

Monday evening I headed to WWD and the LA Times’ LA Style Week soiree at The Container Yard in Downtown LA. The event was buzzing with influencers and creatives and it’s exciting to see fashion scene continue to blossom in downtown LA. In a minimalist mood, I slipped on some black overalls and Valentino flats for the night.

It was an exciting week for DTLA Custom as we hosted a pop up shop at William Morris, complete with Sprinkles Cupcakes (an LA essential). We also shipped off a customized clutch to Lady Gaga. I love how the print of her dog came out, and Cheeseburger was a fan too.

On Tuesday I threw on my party dress and attended La Mer’s 50th anniversary party at Siren Studios. The red carpet was packed with celebrities, including some major style icons like Gwenyth Paltrow, Kate Hudson, and Nicole Richie.