The newspapers headline that the temperature will be hitting the 20 degrees Celsius this week. So it’s time for skirts, sitting on terraces and BBQs, finally. We can now legitimately start dreaming of summer. It’s even becoming necessary, because when that sun does starts shining you want your bikini and summer dress ready for action.

H&M is in play with these sentiments judging by their new summer campaign. The Swedish store chain enlisted Doutzen Kroes, Adriana Lima, Natasha Poly and Joan Smalls to show their new collection portrayed on the decor of a tropical beach. With the sunny notes of Axwell / Ingrosso’s new track, Sun Is Shining, playing in the background the supermodels are “Action heros on a mission to the coast to celebrate summer”. On the 30^th of April H&M’s new glimmering summer dream will definitly be making waves in cinemas and TV land. Here’s a sneak preview.