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THE SALE-STRATEGY

In 5 steps

It won’t be much longer now. Sale is coming. In just a few days all our favorite brands and shops will start handing out those discounts. It’s time to get prepared.

DO YOUR HOMEOWORK

Go to your favorite store. Look, feel and try on anything that tickles your fancy. A good way to protect yourself from impulse buying when the sale starts and you enter the store blinded by your shopping addiction.

TAKE PICTURES

You can lay out all your desired objects and see if they match with the items you already have. You immediately know if the items are useful or just filling for your closet. The danger of buying during sale is that you end up with a seventh version of a little black dress or ripped boyfriend jeans. Another plus is that you can send someone out to collect your desired object when the sale sign comes up in the window, just give them the picture.

TRY IT ON

I get so greedy during the sale that I hardly give it a critical look-over or consider if it really suits me. Try it on before your bitten by the sales-virus. The staff is still nice and more helpful.

ASK YOURSELF THIS

Ask yourself if you would buy this if it weren’t on sale. Otherwise it might just end up in your closet unused.

TEST THE STAFF

If you go shopping a week or two before the sale starts you immediately know how honest the staff is. At nice stores the staff will whisper in your ear that the sales starts in two weeks and you should come back then. I’ve experienced differently. On the 30th of December I bought two complete horseback riding outfits for my girls. Caps, boots, pants, gloves, the whole shebang. Because my girls were so pleased with their new outfits they wanted to wear the boots straight away. Therefore we forgot their own shoes. Okay the store was so polite as to inform me. But here it comes. The next morning (that’s 12 hours later) I stood in front of the door waiting for them to open. There was a line waiting that made me think they were selling VIP tickets for a Beyonce concert. ‘What is everybody doing here?’, I asked a fellow rider. ‘They’re here to cash in. Every second item costs 1 Euro.’ You understand I never went back to that store again. Stupid, stupid and so very rude.