THE 8 GOLDEN TIPS

OF THE FRONT ROW

The last few years I’ve been lucky enough to attend quite a lot of fashion shows for work. My god, I still remember how anxious I was the first time I got to attend one, seated somewhere in the third aisle in the back. I was sold.

But to be honest (and sound somewhat like a snob): there is only one place that actually really matters during fashion week and that is being seated front row. The holy grail. Anybody who is a somebody can be found front row. And everyone behind them? They don’t really matter (don’t shoot the messenger, people…).

With the international fashion weeks right around the corner, everyone is getting ready to jet from New York to London to Milan and then straight through to Paris. The front row competition is a fierce one because everyone want to not only see what’s on the runway, but they want themselves to be seen too. Last year Milan even sold FR packages (I kid you not). For 250. Thousand. Euros. Gulp.

i hereby present you the golden rules

of fashion shows:

1. I know: easier said then done. But seriously, just try and get your ass to the front row. You always have half a year to come up with a way to do it.

2. Personal tip: always sit straight at a show. There are so many photographers in the building so nothing would suck more than turning into a hunchback of Notre Dame meme.

3. In the category ‘posture’ there is an extremely important rule: always sit with one leg over the other. This will make you look slimmer. Plus, the front row is always so packed, your neighbor won’t be pleased if you take up unnecessary amounts of space. Think of it like Tetris: but then with fashion lovers and their tushes parking themselves on no more than an A4 sized paper. I respect al the PR mavens running around seating al those big ego’s and fashionably late guests. I applaud them.

4. Do not, I repeat, do NOT put on a skirt (or dress) that only looks good when you are standing. Go for something fashionable and comfortable at the same time that will allow you to sit comfortably in a packed row without feeling like your lungs are being perforated. Not okay.

A fun new perspective of fashion

5. Something you’ll find on the not done list it’s leaving in the middle of a show. If you need to use the bathroom you better suck up and hold it in.

6. In the category ‘need to see this at least once in your life’: try and arrange a backstage peek before or after the show. A fun new perspective of fashion.

7. Chewing on gum during a show is another one of those things that is not done. Opt for a peppermint before the show instead. I’m sure your neighbors won’t mind either when you’re being forced to sit in each others auras.

8. Last but not least: don’t watch the entire show through your phone’s camera. I get that you want to make snap shots of all the bits and pieces strutting down the run way, but that’s what you have photographers for.

Written by Kiki Düren