OUR FAVORITE VIDEOS

You probably didn't get up super early, fresh and fruity on this second Christmas day. A bit hungover maybe? Feeling like you've gained 100 kilos? That's okay, that's what Christmas is for. But to spend today being extremely productive is of course not necessary at all, and that's exactly why we present once again three of our favorite videos.

First of all, of course, the video of our launch. On October 31, Amayzine.com officially went live and we certainly felt that. Over 200 guests dressed in their best suits celebrated with us that Amayzine was here, from Eva Jinek and Merel Westrik to Winonah de Jong and Jort Kelder. There was wine in abundance, divine snacks, a touch-up stand from Estée Lauder, and of course, naturally, there was champagne. Take a look.

Last September, May-Britt and Jet flew to New York for Fashion Week, where they were allowed to enter the magical backstage domain of Michael Kors. Amidst the hustle and total chaos, we see a radiant Bette Franke and Sasha Luss (who by the way all received a little bag as a gift from Michael), models lying under tables waiting to get their hair & makeup done, and of course, a lot of very beautiful clothes. 

We saw similar hustle and hysteria at the exclusive pre-shopping night of Isabel Marant pour H&M. The night before the collection was sold worldwide, a select group was allowed to make their move and Amayzine was there. Nicolette, Froukje, Wendy, Olcay, Danie, and Halina – everyone was there, everyone wanted to be the first to get the blazer and the fringe boots. And of course, May got both.