HIGH SCHOOL OF I-D

Some designers decided when they started their careers to give their line a completely unpronounceable name. I mention Proenza Schouler. Proenza sjoeler? Sjouler? No, it's skoeler. Pro-enza Skoeler. You just have to know it. That's why we wrote a post a month or so ago in which we provided for education and amusement an ABC with the most mispronounced brand names and told you how to pronounce them correctly. But for those who still need more support, comes i-D now with a beautiful video in which top models (think Josephine Skriver, Xiao Wen Ju, and Sigrid Agren) demonstrate how to pronounce those darn designer names. The whole thing is supported by the iconic lips of Lindsey Wixon and the styling is truly breathtaking. So turn on that video and grab a pen and paper for notes, never again will you go wrong.