NIKE FUEL

– UPDATE 1 –

As you know, Jet and I have entered a thrilling life-and-death battle to see who can win the most Fuel points. The thing has been on my wrist for about 24 hours now, and I must say, it's quite confronting. Every hour it indicates whether I've moved enough, and of course, that's more often not the case. Ultimately, I spend most of my day behind my laptop with not much more movement than my hands going over the keyboard and occasionally up and down to the kettle.

Now, that is also exactly a large target group for Nike. We were told that at Nike HQ, you sometimes see people running up and down the stairs very hard to get their Fuel points. A bit strange perhaps, but movement is movement is movement. Furthermore, I cannot deny that I find it incredibly frustrating that it is already crystal clear that Jet is going to win this battle in her Nike running shoes. While I was drinking wine last night and then went out to dinner, Jet was sweating for an hour in Vondelpark, with a jump rope. There was no competing with that. This morning she started her day again with jump rope, so the deficit is already well established.

For a non-athlete (me), it is quite difficult to ever win against an athlete (Jet). It is of course about your individual movement, but still, I like to win, you should know. Tomorrow we will provide a detailed report on the Fuel diary we have kept. I’m going to shake my hands vigorously for a minute now.