ROLL OUT THAT CARPET

With the presentation of the People’s Choice Awards on Wednesday evening, the so-called award season officially started. And here at Amayzine.com we are quite excited about it, because this is definitely the most exciting and  glamorous period of the year, where the worlds of music, fashion, and film come together.

In the coming weeks, with the Oscars on March 2 as the grand finale, all major award shows will take place, which means red carpets, red carpets, and more red carpets. Not only are the actors and filmmakers tense, but also major designers from Valentino to Raf Simons are on high alert, because which A-listers will wear their designs? For a fashion house, an Angelina Jolie in your dress generates about as much publicity as an average fashion week. Think of Elie Saab, who owes his breakthrough to Halle Berry wearing one of his evening gowns on the night she won her Academy Award.

Designers will do anything to get the celebs in their creations. Popular shoe designers like Jimmy Choo, Brian Atwood, and Charlotte Olympia offer the option to have their pumps custom dyed to match the color of your gown. The customer is king, and to think they pay nothing for this.

It's enough to SCREAM, we know!

Speaking of paying nothing; then there's the phenomenon of the swag room. (The most unfair thing you can imagine.) A-list invitees from events like the Golden Globes also receive an invitation to visit a swag room or gift suite. This is a location like the SoHo House that is fully furnished by all kinds of delightful beauty, fashion, and lifestyle brands. Celebs can actually take anything they like from here. It's enough to scream, we know!

The madness doesn't stop here, of course. There are award season hotel packages available that include Bentleys with drivers, hairdressers, and makeup artists. Film studios, record labels, and movie stars are scrambling over each other to organize insane pre-dinners and afterparties. And we could go on with imaginative little stories about the ins and outs of Hollywood for a while longer. We will definitely do that. To be continued…