SUPERBOWL?

Even though it's an event for a sport that is hardly practiced in the Netherlands, the Superbowl cannot be missed by anyone. Last weekend, a whole line-up of quite handsome men (no, it's not about looks, but it is important) were on the field to, well, what actually? It turns out to be American Football, but honestly, we at the editorial office had no idea what the whole Superbowl was about, with conversations like the following:

Liesbeth: “Actually, I don't even know what is played at the Superbowl. Anyone have an idea?”
[silence]
May-Britt: “Uh, yeah, rugby or something?”
Liesbeth: “No, rugby is when they are almost fighting and stuff, right? MP, do you have any idea?”
Michell-Pierre (translator): “You seriously ask me a sports question? No idea. Rugby is, I think, when they throw a ball backward.”
Liesbeth: “Wait, Google says it's American Football. But that's not the same as our football, right?”

Anyway, you get the idea. I couldn't care less about that game, but I absolutely love all the fuss around it. Last weekend, you could read here about Rifko Meier who talked about skyboxes worth a million (ONE MILLION) and things that cost a million always catch my attention. And not just mine, but also Jennifer Garner, Jay-Z, Beyoncé, P.Diddy, Stacy Keibler, Leonardo DiCaprio, and David Beckham. The latter had a special role because, as you may know (I actually did know this, honestly!), the Superbowl is also about the new commercials from the big brands on earth. While such ads are usually quite decent and restrained, especially in America, during the Superbowl the advertisers go wild and do everything they have always wanted to create, with a multi-million budget. The commercials are funny, witty, always just on the edge, and consistently a hit on YouTube. You have to come with a hefty bag of money because to get a spot in the commercial break (and thus reach about 100 million viewers), you have to pay a good 4 million dollars for 30 seconds. Fine, said H&M, and called David Beckham to shoot a very sexy clip. I may not know what sport is being played, but I certainly know who David Beckham is and am more than interested in his physique in nothing more than some underwear (preferably without talking because otherwise all his sex appeal flies right out the window, that stém, c’est l’horreur). Anyway, I actually do enjoy those commercials in general, champagne in skyboxes and strong sweaty sportsmen as well, so actually, I should also go to the Superbowl next year. Maybe just first take a crash course in American Football somewhere.