Fashion brand Moschino has always seen the sunny side of life. But now that Jeremy Scott is at the helm, it's really a laugh there. In his first collection (f/w 2014), he uniquely merged Ronald MacDonald and Coco Chanel. Think drink cups as handbags, trays with a red bag featuring a large yellow M, uniforms that could beautifully serve six Big Macs, and ironic texts like Drink Moschino. The late Franco Moschino (Pronounced as Mos-Kie-No) would have seriously laughed about it because he loved a bit of provocation and rebellion. And admit it, it makes you feel intensely happy and also a bit greedy, right?