Undone by the Insiders
Kate Moss, Alexa Chung and Kristen Stewart are often seen with a beachy look. Undone hair is indeed a trend. It is the out-of-bed look 2.0, so to speak the: ‘I don’t care’ appearance. Controlled imperfection. Now the Insiders is a new professional hair brand that has emerged from the expertise of salon hairdressers, catwalk stylists, and award-winning creatives. They have now come up with a first hairline; UNDONE. You understand that Jet and I couldn't wait to give ourselves that ‘undone’ look.
The promise
Because UNDONE has emerged from a collaboration by professionals, something can be expected. But the promise is that they are effective and easy-to-use products with which you can create a certain look, even if you are not a hair expert. The products contain high-quality ingredients that allow you to walk around all day with the look.
Jet
“Undone hair suits me very well. At home, I don't often reach for the hairdryer and I also don't mind sitting on my bike with wet hair. I know, not very charming. I must admit that I often have my hair blown dry at the hairdresser, but I always ask for a ‘I haven't done much to it hair’. I think that style suits me best. Better than sleek, shiny hair. The products have a very fresh and pleasant scent, a bit like lemon. What it says on the bottle is exactly what happens to your hair. The shampoo bottle ‘Walk on the beach’ gave me exactly the effect I wanted. As if you just came from the beach. And the ‘woodstock wax spray’ gives me a nice grungy festival look. Bring on those summer parties!
Josselin
“Last week I was at a festival which was of course the ultimate opportunity to test these products. Because at a festival I thought such a ‘I don’t care’ look would fit, while I still wanted to look quite nice. Started with the shampoo. Your hair gets clean, but is also a bit stiff right after. A bit strange because normally my hair is super soft after a wash, but not this time. Then I got to work with the conditioner and the wax spray. With the hairdryer, you immediately get a beachy look and if you then run your hands through your hair a bit, you make it even more intense. Especially the styling dust, which by the way looks like you have an empty jar in your hands, has an enormous effect. A bit of powdering, a bit of massaging and suddenly you have three times as much hair. The effect of the whole line was great and I am very satisfied. A too cool look and a shame to wear it only at the festival.”
