SALE STRATEGY

Image: net-a-porter.com

Big News. The sale in Paris has started today. I remember my colleagues from Marie Claire International leaving the Boulevard des Frères Voisins in a state of mild panic during lunch on this fateful day to take a taxi or metro to the Bon Marché and indulge themselves in Stella, Isabel, Victoria, Donna, Paul, Joe, or whoever.

As tempting as a sale may be, it’s important to keep your wits about you. Otherwise, you’ll end up with impulse buys. So here are my 6 golden rules.

1. Invest in a classic. Have you been dreaming of the Diego by Alexander Wang for a long time? Hatsekiedee, it’s now in your basket at netaporter.com for a steal (well, a steal, a steal). Or buy those shoes from Chanel, because they are also going on sale. Then you really have a good buy.
2. Think about summer. Winter is almost over. Really. A true investment is the pieces you can wear again in the summer.
3. Metal rocks, those bold, funky pieces are better bought at a reduced rate. Because let’s be honest, these are not keepers.
4. Grunge=good, think plaid shirts, biker boots or boyfriend shoes, anything that is tough and has a bite is good.
5. Choose color, summer 2014 is bursting with it. So forget subtlety and score some really bold items in this sale like the fluorescent pumps from Louboutin and Dior. I also find the sale ideal for buying bold, eye-catching shoes.
6. My last tip; Would you have bought this if you had to pay the full amount? Be honest?