6 REASONS

why you want the CHANEL app now

Some fashion houses still find digital a bit complicated, but when you have Karl Lagerfeld at the helm, you know that all things new are embraced. Emperor Karl already had an Instagram account himself and also cat Choupette purrs to her 71,000 followers. Yesterday, a nice message popped up in my inbox. Chanel is getting an app. And you want it.

And here's why.

 You sit front row at the show

To start with the most exciting news. Soon, it will be just after 10:30 AM, the show will kick off at the Grand Palais and with this app, you will get a live feed served. And you will see it better than Kim, Anna, and Grace combined, because you will get the switched multi-camera coverage. And then you actually don't need to read anymore. this So you actually don't need to read anymore.

All other shows within reach

You not only see the latest show, but you can also see other important shows and events. So even if you don't have that incredibly coveted invite, you are everywhere. In fact; you have already been everywhere.

Fly on the wall

For every event, a backstage report or video is made that you can see in the news section of the app. You see what happens backstage, how the making of a campaign comes together, and you peek into the ateliers where the final pieces are finished. What do you actually not see?

A look in the boutique

You no longer need to go to the PC or Rue Cambon (although it is of course very nice) to see when a new collection arrives. If you find a look absolutely amazing (which I can easily imagine), you can add it to your favorites (and later casually mention it to your loved one or a colleague). The app also sees where you are and checks which store is closest and whether your favorite is coincidentally available in the boutique. And oh yes, it immediately shows the local price.

The app is in thirteen languages

So you always have a good excuse to check again. It is good for your languages.

You can customize it

If you don't feel like a cluttered newsfeed, you can exclude certain messages from your timeline. You just indicate what you do and do not want to know.

Download now and I'll see you in the Grand Palais.