ALL AT ONCE

THE BIGGEST INSTAGRAM TRENDS OF THIS SUMMER

No, we didn't make any plans, but we all did it anyway. At the same time. That's called a trend. An Insta-trend. I'll let the most fun ones pass by for a moment, if only because it makes you think it's still summer.

Let me be a tremendous trendsetter with this trend. To be honest, I thought I should be ashamed of my addiction to everything inflatable, that you can lie on and that floats in the water, but all my Insta-friends joined in and helped turn my bad taste into a trend. Thanks. And the award for the cutest inflatable goes to our own Bo.

I find them too sweet to grab and I really don't believe that all the size 0 measuring Insta-girls have actually been near these sugar bombs, but it certainly makes for a cheerful picture. And people might really think that you actually eat them, which makes you even more human.

Same story. There's no way all those ice creams in cones are actually being eaten. Yes, maybe by an eight-year-old neighbor girl, but not by the posters themselves. It's still a job, taking a picture of an ice cream with the blazing sun on it. But it looks sunny. And just looking at that newsfeed with creamy ice creams won't make you fat. That's nice too.

Also something like that. Suddenly they are everywhere. I was on a press trip for Triumph with Tess van Daelen who turned thirty that evening. Triumph had set up a bath with the number 300 above it. To be honest, I kind of missed why they wanted to communicate that 300 (maybe 300 super nice bras?) but Tess jumped into the bath, pushed a 0 down, and had the cutest birthday post imaginable.

An annual recurring phenomenon that I can never get enough of. Sand, cocktails, coconuts, diving from yachts in the shape of an iron, give it to me. Everything to make me forget about autumn. Thanks.