PUPMAG. 3 is out
When I returned to the office yesterday afternoon from the launch of the third PUPMAG. magazine, the first thing I said to May-Britt was: “Oh May, when you see this magazine you will immediately want to start printing again.” “Heaven, it is indeed very beautiful” was her response. Meanwhile, the large magazine is on my dining table and I can't wait to look at and read a few pages every evening. But first, let's take a few steps back, because what exactly was launched?
PUPMAG then. A magazine published by PUP Creative Agency that comes out once every six months. To celebrate the third issue, a small group of bloggers and journalists was invited to the home of Fashion Director Dineke van den Heuvel. In her Amsterdam home on the Overtoom, a long table was set with wildflowers, plain wooden folding chairs, and tablecloths with busy prints. The room we were in was a room out of your dreams, with large windows all around, stacks of books and magazines everywhere, many candles, even more flowers, an antique birdcage, and the centerpiece: a large corner fireplace with built-in seating. Everything screamed: a stylist lives here.
It is this living room where PUPMAG was born. At a time when magazine circulations were declining and people were being laid off in droves, Nina Pierson and Annemarie van Gerrevink decided that print is certainly not dead, and together with, among others, Thamar Luthart, Sterre van Rossum, and Dineke, PUPMAG was created. A magazine that is free from the traditional way of making magazines, offers space to creative talent, and is made with so much love and attention that you would want to tear out every page to hang it in a frame on the wall.
When I returned to the office yesterday afternoon from the launch of the third PUPMAG. magazine, the first thing I said to May-Britt was: “Oh May, when you see this magazine you will immediately want to start printing again.”
Together with, among others, Yara Michels, Sabrina Meijer, and Lizzy van der Ligt, we listen to the origin and the thought behind PUPMAG while enjoying a delicious healthy lunch from Famous Flavours. It is mentioned that there will be no large-scale mass sale; PUPMAG is a visual artwork and comes in a limited edition of 3000 copies, each hand-numbered. Through www.pupcreativeagency.com you can order your copy for €7.95, which will then be delivered to your doorstep for free, so I see no reason why you wouldn't do that.
As fun as online may be, magazines like this show that it is a privilege that print has not yet completely kicked the bucket. So I say cheers, to the next hundred years of PUPMAG.
