Things you didn't know about Chanel No.5

If you look up now, you see an advertisement so beautiful that I've been looking forward to this background for Amayzine for weeks. When Chanel exclusively ‘rents’ your site for a campaign, you know it will be stunning. Et voilà.

Although I have so many perfumes (let's call it the bycatch of my job) that I find it hard to choose in the morning; Chanel No. 5 remains my favorite. I hope already now that my love places the bath oil under the tree, because there's little more luxurious and feminine than that. Chanel No. 5 has been the world's most famous perfume for almost a hundred years, and despite its omnipresence, you probably didn't know this.

1. Every thirty seconds, a bottle of No. 5 is sold somewhere in the world.
2. The cap of the No. 5 bottle is inspired by the symmetry of the Place Vendôme in Paris.
3. The most expensive commercial ever made was for the perfume. Baz Luhrmann directed it, and Nicole Kidman walked on red carpets and climbed over Parisian rooftops.
4. Coco Chanel wanted a perfume that smelled like a woman instead of flowers.
5. It's called number 5 because it was the fifth sample that her perfumer let her smell.
6. Because Coco was extremely superstitious, the perfume was launched on the fifth day of the fifth month. Five was also coincidentally her lucky number.
7. Marilyn Monroe gave sales a boost when she said she wore nothing at night except for two drops of Chanel No 5. But well, you probably already knew this fact.
8. Chanel No 5 was the first perfume for which a man advertised. That was Brad Pitt. The reactions were quite critical, but sales went through the roof.
9. Chanel No. 5 also has male fans and wearers, such as Andy Warhol.