Fashion
6 x so funny is Jerôme Dreyfuss
Yesterday I visited (after an hour of cycling) Jerôme Dreyfuss. Also known as the man of Isabel Marant (oh charm, how often is this used as an intro in an interview, I’m embarrassed but you want to know it anyway), also known as the man who makes the bags that all cool girls want to have. And shoes for that matter. Shoes with a look you would want to find at a flea market as Jerôme himself says. “And then they never have them in your size, dammit.”
I knew a bit about the best man, but not that he was so extremely funny. So I’m sharing the funniest anecdotes with you.
1. The child with the 7000 euro bag
Once there was a man in front of the window of his store on Rue Jacob with a four-year-old girl. Correction; with a screaming four-year-old girl. She absolutely had to have the crocodile leather bag to put her toys in. So dad bought the bag. Jerôme was still in shock that evening when the man came back. ’He regrets his expensive purchase,‘ thought Jerôme. But no, mom was furious because she also wanted such a bag, so he bought her the larger version.
2. Stuck hair
A stylist friend was also at Jerôme and mentioned that her pony skin bag had faded a bit after two years. “That happens with pony skin,” said Jerôme. “I once had a Chinese customer with the same problem and she asked if I had glued the hairs properly on the bag, haha. This is leather, I’m not going to glue that on for her.” At the thought, his French curls shook with laughter again.
3. Drinking with Alaïa
“Well, another good reason to buy a new bag,” said my stylist friend solution-oriented, to which Jerôme opened the anecdote drum again. “I once went out to dinner with Azedine Alaia and okay, we had had a bit too much to drink, when he said: ’Don’t make it too good quality, then they’ll never buy anything again. My women buy one dress when they are twenty and then wear it their whole life!’”
In case you get the wrong ideas; Jerôme's bags and shoes are of the highest quality.
4. It’s just fashion
Jerôme is fascinated by the Kardashianization of the fashion world. “These people don’t look, don’t live, they go somewhere, are there and leave again. And oh, they take fashion way too seriously.” “It’s only fashion, can somebody tell them that?”
5. Children and men’s names
Every Dreyfuss has a man’s name. Because a bag is your boyfriend and you hold it so nicely in your arms. When you surf through his site, you hear all the names of all the bags and they are read out by his son and his friends. That’s an annual outing that they all really enjoy.
6. The flashlight
Because we women always lose everything in our bags, Jerôme has built in a small flashlight with which you can search for your credit card. Or your lip gloss. Although I am capable of not finding that flashlight either. #hopeloos.
So now I’m not only ‘into’ Isabel but also ‘into’ Jerôme. That’s nice and all but something tells me this is going to cost me a lot of money. Or do I hear someone say that it’s an investment?



