Fun & Famous

IF LENNY KRAVITZ HAD A HOTEL, IT WOULD LOOK LIKE THIS

When Rozemarijn de Witte (founder of LINDA. magazine and La Vie en Rose) does something, you know it's good. And that it has been made with a taste that you couldn't find anywhere in a booklet.

The first time I really heard about her was when I was deputy editor-in-chief of Beau Monde. John, my editor-in-chief, had spent the whole evening talking to Rozemarijn at a party the night before. Of course, she was wearing an exclusive creation made especially for her that was beautiful but incredibly fluffy, making his tuxedo more white by the end of the evening than the black with which he had made his entrance.

The next morning, while we were having coffee in our office, something was delivered by a courier. A clothing roller with a note that read: ‘Had a great time last night, Roze.’ I thought that was brilliant.

I never worked with Roze because when I went to La Vie en Rose (the most beautiful magazine ever on the Dutch shelf but unfortunately it has fallen), she sold her company. She says it had nothing to do with my arrival, but her moment was there. Still, I gathered various work lessons from Roze (like not having to scour every party because people are much happier when you are there once in a while) and that people are really very happy with small personal attentions. Even from a clothing roller, in fact.

Well, Roze. Every time I saw her (because she did peek around the corner at our editorial office), she had something, or everything, that I wanted. Knitted cardigans made especially for her in Paris, furry moon boots (sounds much less elegant than they looked), braids in your hair… Well, just everything.

When she sold her company, she invited her staff for a trip to Morocco and selected the most beautiful restaurants to eat at. But because just beautiful is just so beautifully ordinary, she sent her regular stylist Monique Postma ahead to dress the locations just a little extra. Those kinds of things. Good is just not good enough.

Now Roze has sunk her teeth into a new project. Together with her Parisian love Pierre, she bought a hotel in the far north of Ibiza with the sparkling name Los Enamorados Ibiza. It is located by the most beautiful and slightly quirky little bay of Ibiza. Between a diving school and the boat storage of families from the island. Never a dull moment there in the bay of Portinatx. Nothing polished, crispy cool like the Cotton Club or Nikki Beach. That is just too easy and boring for Roze. She had her crockery shipped from Japan, the fitting room was specially macraméed for her by someone on the island, the mattresses had to be from Coco-mat, and vans full of items came from Morocco. She opened a little shop there where she only sells unique and nowhere-else-available items, of course.

As a guest, there is a woven shopper in your room as a welcome gift containing a snorkel, so you know what you have to do… If you don’t want to sleep there, you are always welcome in the restaurant where you eat from that crockery from Japan, you get your gazpacho in a hollowed-out avocado, you order a prawn carpaccio or lightly spicy tuna in a paper-thin wrap.

In the hotel and in the shop, everyone is welcome, but for the rooms, there is a no drugs-, no candy crush- and no children-guarantee. You can’t have those if you’re going to be sitting there completely in love and romantic. And oh yes, if you don’t have a sea view from your balcony, you get your money back. There are only rooms with a sea view, after all.

And now the good news. Because you probably think that Ibiza is fully booked in August. Not with Roze. In August, there are still quite a few nights with a few rooms available. So go ahead, and if you really can’t help it, multiply. Something that has originated there can only mean good things.

Los Enamorados Ibiza