FOR COCO

The first perfume that Coco Chanel launched, she named No. 5. Five was her lucky number so she launched it on the fifth day of the fifth month. Luck has certainly brought it because almost a hundred years later, her first perfume is still ranked number 1 in the world ranking of perfumes. Chance, the other perfume line from the house of Chanel, has also done well, as that scent firmly holds the third position. That second place is calling for a new creation. Because let's be honest, sometimes you just want a new perfume.

No. 5 is for the strong, experienced woman, Coco Mademoiselle plays with the line between powerful and vulnerable, and Gabrielle, the new perfume from Chanel, captures the woman that Coco Chanel essentially was. Gabrielle, her original name, was a rebel, a woman with her own ideas who went out and rowed to get her way. No was not an option. As a woman, you have to think about who you want to be and make sure you become that. And then put it in a perfume. In a beautifully rare bottle and with a gorgeous ‘jus’ as the French call it. Available from September. You are going to love it.