IT’S THAT TIME OF THE YEAR AGAIN: AMSTERDAM FASHION WEEK

It’s party week, really not normal. Tonight we proudly present our Look of The Year Awards and the arrival of our very first print magazine (!). As in: you can buy that. At the kiosk and stuff. God, please do it all, we like it. How the editorial team looks right now, you don’t want to know, but everywhere hair straighteners, shoes, and stick-on bras are flying around. But it will be fine, really.

When our grand party is over tonight (be sure to keep an eye on the site, we will give you all the ins & outs), the next party is already at the door: Amsterdam Fashion Week. Every six months, our capital is turned upside down by all the fashion girls who prance around on their heels at the Westergas site. Of course, Amayzine is also part of it. In fact: we have an exclusive collaboration with M.A.C Cosmetics, which allows us as the only online magazine to peek backstage at all the shows. How cool is that?

“But it will be fine, really.”

You understand: we are going to tackle this in a big way, of course. That’s why starting tomorrow evening for four days, we will post a Fashion Week report at the end of the day. With fun looks backstage, interviews, and of course all the highlights of the shows. Tomorrow, Simone and I will kick off with day one and guys, we are really looking forward to it. And, of course, keep an eye on our Insta Stories, because it’s going to be a wild time.