Just about Modefabriek

It's already over, but let me catch you up as if you were there. The RAI was once again transformed into Modefabriek, where all the cool labels, trend watchers, and other hip birds came together. There was talk about the trends. That stores and especially the buyers of stores are becoming increasingly important. They are the taste curators. Tenue de Nîmes, Anna + Nina, Hutspot, and Jones in Amsterdam, all stores where the experience is central.

We, the buyers, want to see ourselves more and more as individuals and dress accordingly. Therefore, brands need to have a diverse and distinctive offering, because we are no longer one-size-fits-all. So we saw a lot of items that can showcase our own taste. Sneakers, trendy flip-flops (a bit of getting used to), scarves, jewelry, and special denim brands.

But the most fun, of course, remains people watching. Because if you go to the Modefabriek, you naturally wear your best outfit.

Photo credits: Team Peter Stigter