Why everyone wants to be seen with this watch

When I was about ten years old, I received my very first children's watch from my dear grandma for my birthday. It even had ladybugs on it. Even before the phone era, I thought it was so cool that I could walk down the street and at the same time know what time it was. Wooo. A brilliant invention. From then on, grandma knew: every year I wanted a new watch.

And true true, when that first mobile phone was finally in sight (I was thirteen), I started leaving my watches at home more often. They were replaced by modern life. Aah. We lost sight of each other for a while, but since wisdom comes with age, I've been a total watch freak again for about two years now. I have about 7 lying around at home and I'm besties with all of them. If you're still a bit of a watch newbie: Olivia Burton is the name. Never heard of it? Trust me, that won't last long. Many a fashion girl is spotted with a watch from the British brand on her wrist. Buying another new designer bag? No way, investing in a timepiece is trendy. Also thinking about a suitable entry-level fashion? Trust me, a ‘Burton’ is a style icon in itself for your wrist. And this is why:

– Every collection is based on trends from the catwalk. Whether it's patent leather, rose tones, or leopard prints: you simply wear the latest runway trends on your wrist. So if you wear such a watch, you're always in fashion. Pretty handy.

– They are the biggest in the UK because their unique designs are always on trend. They have a number of clean styles, but how cool are the marble flower, bees, and 3-D watches? You can't get enough.

– Lauren Conrad is a fan. And yes, goodbye, all arguments can be swept off the table; everything Lauren does is cool.

– The brand is available in 27 countries worldwide and is spreading like wildfire on Instagram. I'm telling you: Look, the trendspotter has spoken: now is the time. It's time to head to Bijenkorf or Hudson’s Bay (where they also sell the exclusive Olivia Burton jewelry collection, by the way) for a little trip.