Chanel has something new

And you want it so badly

I remember it so well. My supervisor was thick as thieves with Gordon and Gordon, who doesn't do half measures. When it was her birthday, he walked into the editorial office with a tray filled with Chanel. A new perfume had come out and he had immediately bought everything from it. The scent, the soap, the body lotion, the perfume, the eau de toilette, the deodorant. Everything. I was very curious about this perfume. Coco Mademoiselle. I bought it immediately. And got traffic. I don't know if there is a causal relationship between 1 and 2, but there was. So spray me some Coco Mademoiselle and I'm back in 2003 in the harbor of Deauville. With him. Or I jump on the back of his bike to hotel The Grand where I just interviewed Ali G. Sweet memories.

I have grown a bit taller and so has Coco. That's why this beautiful perfume (which is in the highest echelon of best-selling perfumes) has a big sister starting today. Coco Mademoiselle Intense has just a bit more bite, more patchouli and well, a bit more intensity.

The campaign is delightful. Again with Keira Knightley and full of intertextual references to the house and the woman behind the perfume. I'll whisper the nine most fun facts to you. The perfume remains just as divine, even if you didn't know this, but the whole experience just goes up a notch.

Coco

Oh, you probably know this one. Coco Chanel was of course not named Coco. Her birth name was Gabrielle. But Gabrielle performed in a nightclub where her hit song qui q’a vue Coco was. Et voilà, a nickname was born. In the commercial, Keira grabs the microphone and says: Coco. Just to refer back to how it all started.

Mademoiselle

Gabrielle Chanel was more than happy to emphasize her free status. Love and binding à la, but marrying and erasing your identity? Never. That's why it was mademoiselle and never madame. She was unmarried until her last breath.

Say goodbye to Coco

Because Coco is Coco is Coco. She won't obediently skip after the boys. A nice evening, a bit of chess, a bit of romance, but in the morning she gathers her green (green, gróene) Chanel bag and heels adorned with pearls, twists her hair into a small bun and disappears. Leaving him in a slight state of panic.

By the way

Keira (Coco then) walks out of the Parisian apartment and is called after by her lover du nuit. With this shot where he calls to her from a balcony, you get a huge Egoïste-erlebnis.

Tribute

Did you know that Coco Mademoiselle was launched as a tribute to Gabrielle Chanel? Exactly thirty years after her death, it seemed to Chanel a nice moment to honor their founding lady again. That's why this perfume was added to the Coco collection. A white bottle, with a frosted cap indicating that it was a lighter perfume. Initially, there was also no campaign. They found it inappropriate because it was a posthumous tribute.

Just intense

For now, there is a 50 ml and a 100 ml of Coco Mademoiselle Intense. You can combine the perfume very well with the other Coco Mademoiselle products and thus create your own perfect perfume. On to new adventures, and thus memories.