In four things I invest with flair: my nails, my eyebrows, my skin, and my hair. Yes, you were probably thinking of economically complicated matters... But actually, that's what it is too. I'll explain it to you.

Private label Cien from Lidl managed to come very close to La Prairie's face cream once. The cream that is on the shelf of the supermarket for €3.99 performed better in the test than the somewhat more expensive variant at a few hundred euros. Ouch, that's a tough pill to swallow, for the makers and the buyers. But now there is the hair mask, the Intensive Repair Mask to be precise (for your shopping list). It takes two minutes to absorb and is so soft and shiny that I couldn't believe my own hair. Beauty on a budget praises it too little; it's economically responsible, that's what it is. Already available for €2.99 in your bathroom.