Mays South France diary

This weekend has been marked in the calendar for weeks. In capitals. Say rosé from AIX, Saint-Tropez, Club 55, a Wajer boat and you have me. I also went with my dear Daan and my favorite PR friends Melanie and Linda from Maison PR. Therefore, the word press trip is structurally replaced by ‘vacation’.

The party started at the domain of AIX, which was bought by the Dutchman Eric Kurver almost twenty years ago. Wine was his hobby (hello, Eric, friends?) and what could be better than turning your hobby into your profession? This led to an empire of a hundred hectares and the tastiest rosé with the prettiest jacket (or the label) that is drunk in the more beautiful places of the world.

Eric showed me the pallets on which the fresh wine is transported and he examines the labels. His mouth is almost watering, but he feels the pleasure that will arise when the AIX is to be drunk. ‘This one goes to Saint-Barths, this one to the Maldives, this one to Miami.‘

Dog Kenzo, who also changed owners during the transfer, follows Eric closely. His gray mustache is no more than a meter away from Erik's sneakers. We have lunch on the patio, see Max win the Austrian GP (after a nerve-wracking hour, suddenly hailstones fall from the sky as big as the ice cubes we had just placed on our heads an hour earlier to cool down).

’In the evening we dine at Pigonnet and I laugh so old-fashioned hard there that I feel like I'm back in high school. The AIX effect, it can't be otherwise.