The launch of Amayzine kids as if you were there

You've probably seen it in the corridors, but we have a baby. AMAYZINE KiDS is her name and we are quite proud of it. Last Sunday we launched her and we did that together with the coolest mommies in the Netherlands. There were mini croissants, cupcakes, a jealousy-inducing goodie bag, a drawing workshop was given by Petit Bateau and Studio Koosje, and we went plastic fishing together with the Plastic Whale Foundation. Once we were back on solid ground, the kids were free to roam in the pop-up store of 10Days and the mommies went on a scent journey with Otentic. Want to see how it all went down? Then don't forget to hit ‘play’.