These are the sweetest ads ever

Spontaneous tears in my eyes. I don't know if they have hired a new team at Plus, but I must say: well done. I even feel a lump in my throat. The supermarket has been heavily focusing on emotional commercials lately. And yes, they resonate with the Dutch audience. They have even been nominated multiple times for a Loeki, the award for the best commercials in the Netherlands. Why? Watch along and you'll understand immediately. These are the three best, if you ask me.

1. The grandson and his grandfather

May forwarded it to me recently with: ‘You have to see this, Kiek. So, so sweet.‘ And she is right. With such lovely people around you, getting old suddenly doesn't seem so bad anymore…

2. The weight loss race of the tough guy

Shit, I look at this man and think: I recognize your struggle. Losing weight, well, it's just a matter of perseverance. Of pushing through. But once you have reached that finish line… Man, man.

3. The Christmas commercial that gives you instant chills

When someone is no longer there, it’s the warm memories that you hold on to. Painful, raw, and damn beautiful. And then that look at 1 minute 10, man man. Tears flowing.