What struck me when I stepped from the world of magazines into the digital world was the amount of solidarity among each other. As the editor-in-chief of a magazine, you are, excusez, a steward. You get to watch over the store for a while, but it’s not yours. The ‘Insta-influencers’ are entrepreneurs running their own businesses. When I met Noor de Groot, I was so pleased with her honesty, sharing tips, and offering her photographer. Noor wishes well for others and knows that sharing multiplies. Did you know, for example, that Vivian Hoorn was initially Noor's regular photographer and that Noor connected her back to us for the Look of the Day photos? Anyway, Noor then. Now one of the biggest Insta-phenomena in the Netherlands.
If you want an honest and inspiring insight into the world of Instagram, this is the book you want to read. And what a nice gift to give as well. Leave it to Noor to make it look beautiful. So order it.
