Do you dare to try Lidl's new sausage roll?
Say wine, snacks or haute cuisine and the foodies of online food magazine FavorFlav know where to drink, how to eat and what to cook. This time our chefs serve you: the new sausage rolls from Lidl.
Lidl continues to surprise us. While we were already wildly enthusiastic about their wine climate cabinet, BBQ and Avokano, they are now coming up with something new: Future Goods, a whole range of special and innovative products from young startups and suppliers. Including: very special sausage rolls...
Two years ago, supermarket Lidl made a call: pitch your most sustainable, healthiest or most innovative idea to us. The winners of this pitch had their own product in all Lidl stores in the Netherlands for a week last year. Together with StartLife, the incubator for agrifood startups affiliated with Wageningen University, Lidl tries to provide innovative companies with a platform in this way. It was a resounding success.
Future Goods is therefore being organized again this year – and I think it's great. Because everyone knows that things need to change with our food chain, and through Lidl, many people can get acquainted with these new, sustainable products. Especially edible insects continue to intrigue many people.
Crispy crickets
Insects are superfoods, insects are the food of the future. There is plenty of it, they are packed with protein and you can do all sorts of things with them. Last year, Lidl sold small, crunchy mealworms from Little Hero during the Future Goods week, and to the great horror of my housemates (what a bunch of wimps!), I found that a great topping for a salad or on a cracker with hummus. And now Lidl has something with insects again: Little Hoppers are mini sausage rolls filled with... crickets!
In the Netherlands, eating insects is not very common and such a mini cricket sausage roll should ensure that people get acquainted with eating insects in an accessible way. The crickets are sustainably farmed, nutritious and have a nutty and salty flavor. Perfect for a savory snack, then. Tip: delicious with a curry dip.
Good food, good mood!
Crickets provide a food source that has minimal impact on the earth. Raising crickets is very efficient, can be done on green waste streams, with minimal land and water use and without antibiotics. I don't know about you, but I find this idea delicious to eat!
6x Future Goods in the store
The following six Future Goods products will be available at Lidl from July 9: Farmer&Foodie burger, a plant-based burger made from waste streams from tomatoes and mushrooms, the BrewBar, a bar made from grains left over after brewing beer, SauerCrowd, fermented vegetables with gut-friendly lactic acid bacteria, This is Not Parmesan, a plant-based cheese made in the Netherlands and JOAN, tea from Dutch soil and of course the Little Hoppers, mini sausage rolls filled with crickets.
