Today is International Hug Day and it should actually be that every day. Because with a hug (okay, it has to last at least 21 seconds, but there are worse chores than hugging, right?) oxytocin is released, also known as the happiness hormone. A hug also reduces stress, slows down heart rate, and lowers blood pressure. So it's all good.

The KWF is the initiator of this day because we naturally need medicine and research to cure cancer, but without hugs and love from the people around you, the fight becomes very tough. To make the knife cut both ways, KWF has created this hug-Hug a perfect soft hug gift from which €4.95 also goes to research to combat cancer. And if you have 21 seconds to spare today... You know what you have to do.