Are you coming front row

Oh guys, in other times I would have traveled to Berlin by now and would probably have sat with Marvy Rieder at the Marc Cain show, an annual recurring event that always marked the kickoff of the fashion season. First Marc Cain in Berlin, then to New York if things went well, a quick stop in Milan and a few more days in Paris.

This year that is not happening. But that doesn't mean the fashion houses are sitting still. Of course not. They are just doing it differently. Marc Cain is virtually kicking off tonight with a show that plays with real people and avatars, the real world and the fictional. And of course a lot of delicious fashion, namely their fall/winter 2021 runway looks.

The fun part is: we are all sitting front row. You too, because we will stream it live shortly. Over to Berlin Fashion Week in 3, 2, 1…