Beauty obsessions: the new serum from The Ordinary

The Ordinary launches a new product today and it is bright pink (!); just because of the color I would already want to have it. The ‘Soothing & Barrier Support Serum‘ is used after cleansing your face in the morning and helps to strengthen your skin barrier and reduce redness and irritation. To make that skin barrier stronger, you need a significant boost of hydration, and this happens within two hours after applying this serum. By the way, this formula doesn’t just stick a ’band-aid‘ on the problem in a short time; due to daily stress and pollution, your skin can become irritated every day again and this serum helps as the best every day anew. This power serum also smooths your skin, thanks to a multi-active formula with eight different ingredients such as vitamin B12 and 2% niacinamide. By the way, vitamin B12 also provides that cheerful pink color – not entirely unimportant of course, because I bet that’s why everyone wants this product. With autumn in sight, in which you are guaranteed to have a slightly drier skin than in summer, the new launch comes just in time. Click here to sign up for the waiting list, because like with every new launch from The Ordinary, the rest of the world wants to get this serum just as quickly as I do. Or have a little patience and shop it from October 15 in the stores of ICI PARIS XL.

@theordinary pov: you added our pink serum to your routine and your skin is thriving 💖 #theordinary #soothingbarriersupportserum #skintok ♬ original sound – roux