Beauty Obsessions

This product from Kylie Cosmetics is sold out everywhere and people are raving about it

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Kylie Cosmetics Kylie Jenner foundation concealer products new

When beauty queen Kylie Jenner launches a new product, it can only mean one thing: the internet explodes. Blink twice and the latest videos, photos, and reviews are made in no time, and one is faster than the other. Just like ten (!) years ago, when she started her brand and her collection only consisted of the popular lip kits that did what they were supposed to do: make your lips full, fuller, fullest, just like the it-girl. And it does, believe me.

After three years of testing, trying out, and even more samples, she is coming out this year with not one, not two, but four new products: Power Plush (just the name alone) is an all-in-one concealer, a foundation for twelve hours of perfect skin à la Kylie, a setting spray, and accompanying brushes in an even cuter pink jacket. And to be honest: I have been waiting for this for years, because if anyone knows what is or isn't a good base for a makeup look, it's the KarJenners with their years of experience in makeup.

The Power Plush foundation and concealer has a medium coverage. So when you apply it, it ensures that your redness, dark circles, and imperfections are evened out, but your skin texture and freckles remain visible. It doesn't have a thick ‘cakey’ effect, which is really not in style anymore. To my surprise, the foundation has a fairly matte, satin-like finish and doesn't feel greasy, something you see quite a lot these days. The accompanying setting spray also has a matte finish, so pay attention to my words: matte is back in business. The two new eye catchers in the collection are available in 40 shades, so everyone can find a match. Furthermore, they are packed with ingredients like niacinamide, which strengthens your skin, and vitamin E, which nourishes your skin. Ideal as an addition to your skincare routine, right?

You naturally apply the foundation and concealer with the accompanying brush. This brush, just like the foundation and concealer, is completely vegan and has the perfect shape to blend the liquid products very well into all the corners of your face and under your eyes for an even more beautiful finish. They are even compared to the absolute best of the best brushes according to beauty gurus on TikTok, so you want to have these brushes (and be quick, because the concealer brush is already sold out) The new collection is exclusively available at Douglas or you shop it here online. No matter how young or a bit older (think of fine lines and wrinkles) your skin is, the products are suitable for everyone – just check out the videos below. Believe me: you want this.