So much did Nike's stock rise after collab with Kim Kardashian

NikeSkims was announced last week and immediately Nike's stock rose by 6.2%. I hear you thinking, that's not too bad, right? Well, that means an increase in value of 6.7 billion dollars. Bam.

By the way, this is the first time Nike is collaborating with an external party, and that's not without reason. Nike is struggling. The main culprits? Lululemon and Alo, who target their marketing strategy at women. Just take a look around in your Pilates class. You don't see anyone with the text Just Do It- on their thigh anymore, do you? In an attempt to win back some fresh women who would buy their outfits, they returned - after being absent for 27 years - with a commercial during the Super Bowl. I mean; they mean business.

Skims, the label of Kim Kardashianembracing female forms, continues to grow. It was founded only six years ago and is already valued at 4 billion dollars. So it's not surprising that Nike pinned all its hopes on Skims and thought of the age-old win-win principle. I assume they at Nike can count pretty well anyway, but sometimes sharing that together multiplies, as is immediately proven with this collaboration.

I can't wait to shine in my Nike-Skims outfit during my Rocycle session.