Beauty

This freckle stamp is going viral on TikTok and Hailey Bieber is using it too

By Lotte van Scherpenzeel | #!30Fri, 05 Sep 2025 05:00:46 +0200+02:004630#30Fri, 05 Sep 2025 05:00:46 +0200+02:00-5Europe/Amsterdam3030Europe/Amsterdam202530 05am30am-30Fri, 05 Sep 2025 05:00:46 +0200+02:005Europe/Amsterdam3030Europe/Amsterdam2025302025Fri, 05 Sep 2025 05:00:46 +0200005009amFriday=9#!30Fri, 05 Sep 2025 05:00:46 +0200+02:00Europe/Amsterdam9#09-05-2025#!30Fri, 05 Sep 2025 05:00:46 +0200+02:004630#/30Fri, 05 Sep 2025 05:00:46 +0200+02:00-5Europe/Amsterdam3030Europe/Amsterdam202530#!30Fri, 05 Sep 2025 05:00:46 +0200+02:00Europe/Amsterdam9#

I remember so well that I was quite shocked when I looked at myself in the mirror at BLM9 in Bloemendaal aan Zee. By the way, this beach tent no longer exists, but I had such amazing Sunday afternoons and evenings there (and at Woodstock too). What shocked me? Well, the amount of freckles on my face (!). A whole day in the sun and not enough sunscreen resulted in an overload of spots. I had never seen myself like that before.

Nowadays, freckles are anything but something to be ashamed of – on the contrary, we are embracing them en masse. Or better said: we are faking them. Because suddenly everyone wants freckles, preferably so nonchalantly around your nose bridge and apple cheeks. But preferably strategically: not too low, because then you lose that lifting effect that we are all secretly looking for.

The fact that beauty girls are massively into faux freckles is also proven by the rise of various semi-permanent sticks, stencils, and even tattoos. And honestly? I wouldn't do that last one so quickly, who knows you might be completely done with it in a few years, but that choice is of course entirely up to you. If you love to dot and place them every morning, then I have found the ideal invention for you.

Enter: the Tarte Faux Freckle, spotted at (of course) Hailey Bieber and other it-girls. A stamp with five small dots at once, so you don't have to dot endlessly but just tap tap tap and you're done. Easy, quick, and it looks surprisingly natural. The formula is vegan, long-lasting, and enriched with Amazonian clay: an ingredient that Tarte is known for, as it helps your makeup adhere better and last longer. You can apply it subtly for a sunkissed look, or a bit more intensely if you want that full-on faux freckle. Available in different shades, so you always find a color that matches your skin tone. By the way, the applicator is not just a gimmick: the five prongs are placed in such a way that the group of freckles looks like you just spent a day at the beach. Very natural, indeed. Tarte gets it and we are fans.