Entertainment

Why House of Guinness is going to be your Netflix obsession

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If there was one series that influenced our wardrobe (caps, leather jackets, dark smoky eyes), Spotify playlists, and binge rhythm over the past ten years, it was Peaky Blinders. Steven Knight put Birmingham on the map as the roughest and most stylish drama from the BBC. And now he returns with something new: House of Guinness, a Netflix series that casts the Irish beer dynasty in a dark, decadent, and deliciously captivating light. And believe me: this is one that will immediately dominate your autumn.

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From Birmingham to Dublin and New York

Where Peaky Blinders takes us to the chilly streets of Birmingham, pulls House of Guinness the camera to Dublin and New York in the 19th century. The story begins after the death of Sir Benjamin Guinness, the man who turned a brewery into a world empire. His four children – Arthur, Edward, Anne, and Ben – are left with a family name that is bigger than their own lives and an empire that brings both opportunities and dangers.

What follows, Netflix promises, is a cocktail of power, money, family intrigue, and – as we expect from Knight – dialogues that you want to frame after just one line. Think Succession, but with corsets, dark interiors, and many more Guinness pints in sight.

The drama tastes like success (and stout beer)

Anyone who ever thought that a series about a beer family could be boring is mistaken. House of Guinness is not a dusty biography, but a gothic family drama in which heirs do not spare each other. Arthur and Edward, played by Anthony Boyle (Masters of the Air) and Louis Partridge (Enola Holmes) are the heart of this story. Young, ambitious, and driven to uphold the Guinness name – even if it might be at each other's expense.

And it doesn't stop with brotherly conflicts. The series gives the women of the family at least as much sharpness, with Emily Fairn and Dervla Kirwan in key roles. Add James Norton and even Jack Gleeson (yes, our eternal Joffrey from Game of Thrones) and you have a cast that guarantees binge-worthiness all on its own.

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A Knight signature that you recognize immediately

Steven Knight is known for his ability to give historical settings a modern edge. In Peaky Blinders he did this by weaving contemporary music into a period story. For House of Guinness he hints at an Irish soundtrack with raw, contemporary influences – think Fontaines D.C. meets traditional ballads. Combine that with the visual grandeur of breweries, mansions, and Victorian salons, and you have an aesthetic that is at least as captivating as the caps and razors of the Shelbys.

From Peaky to Guinness: why this will be your new autumn binge

The beauty of House of Guinness is that it has everything we have missed since Tommy Shelby extinguished his last cigarette: a family dynasty that you can't take your eyes off, rivalry that is as captivating as a love affair, and a setting that is bursting with atmosphere.

In addition, there is that irresistible glamour of historical dramas. The clothing, the houses, the interiors – everything breathes luxury and decay at the same time. It's that same feeling that Bridgerton gave us, but in a darker, more gothic palette.

And don't forget TikTok: the first stills have just been released and there are already edits circulating with lines like “my legacy or yours” under melancholic indie tracks. Count on it that House of Guinness will soon become just as much a cultural phenomenon as Peaky Blinders once was.

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When can we watch?

Netflix isn't making us wait long: on September 25, 2025 all eight episodes will be released at once. Eight hours of family intrigue, Guinness pints, and decadent dialogues. So mark that date in bold letters in your calendar and plan an autumn weekend on the couch.

Image: Ben Blackall\/Netflix Source: TVVisie