Fashion

Why red is the new trend color

By Lilian Brijl | #!31Sun, 27 Jul 2025 05:00:40 +0200+02:004031#31Sun, 27 Jul 2025 05:00:40 +0200+02:00-5Europe\/Amsterdam3131Europe\/Amsterdam202531 27am31am-31Sun, 27 Jul 2025 05:00:40 +0200+02:005Europe\/Amsterdam3131Europe\/Amsterdam2025312025Sun, 27 Jul 2025 05:00:40 +0200005007amSunday=9#!31Sun, 27 Jul 2025 05:00:40 +0200+02:00Europe\/Amsterdam7#07-27-2025#!31Sun, 27 Jul 2025 05:00:40 +0200+02:004031#\/31Sun, 27 Jul 2025 05:00:40 +0200+02:00-5Europe\/Amsterdam3131Europe\/Amsterdam202531#!31Sun, 27 Jul 2025 05:00:40 +0200+02:00Europe\/Amsterdam7#

Suddenly it’s back, never really gone for the true enthusiast, but now that the fashion crowd knows how to handle it, it’s decided: the color everyone will be wearing again is red. And no, we’re not talking about a Bordeaux, cherry, tomato, coral, or a soft pastel version from the same color family, but just plain bright red.

Whether you start cautiously with a little bag or immediately throw yourself into a summer dress, it doesn’t really matter, because in all cases you will receive maximum compliments in this color. Red is bold, chic, sexy, and always makes a fashionable statement.

Red is back – and how

Why is red the new trend color? From Prada, Ferragamo, and Valentino to the Zara window display where you stroll during your lunch break, it’s red. Designers dare to show color again, and red has been chosen as the #1 winner.

From head to toe

Of course, you don’t have to go all out in bright red from head to toe. You can, but you don’t have to. A red lipstick, an eye-catching bag, or a cap already scores 10/10. But if you dare: a red blazer, a pair of suede sneakers, or a maxi dress with a nice back detail in fiery red is guaranteed to be an instant statement right now.

And let’s talk about the power of red

Why is red the new trend color? Not only because it’s beautiful, but also because it has an effect. Research shows that people who wear red are seen as confident, attractive, and seductive. It’s the color of energy, passion, and… action. Sounds like the perfect color for a date night out, right?

Interiors are going for red too

Where it often starts on the runway (hi, pistachio!), red will also increasingly creep into homes. A red vase here, a cushion there, or just a completely red velvet sofa (there’s that statement again). Red is warm, inviting, and luxurious. Even in the kitchen, we see more and more red (espresso!) appliances.

This is how the fashion crowd wears it

Red is the new brown if you ask the street style muses. From red blazers in Paris to satin slip-on dresses in Milan: the fashion girls are embracing the color en masse. And of course in combination with power basics: lots of beige, gray, brown, powder pink – because red wants to shine, but stylishly please.