Fashion

Elie Saab x H&M is almost here

And you definitely don't want to miss this designer collection

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If you're still looking for a good reason to secure your shopping budget for October, then I have one for you. Because H&M has another collaboration with a major fashion house planned. And this time it's none other than Elie Saab. Yes, the one known for the beautiful couture dresses, red carpets, and a whole lot of glam.

Elie Saab x H&M

For those who don't immediately (re)know Elie Saab: the fashion house is known for its elegant silhouettes, super-feminine designs, and the most beautiful dresses. Think luxurious fabrics, stunning details, and a lot of glitter and glamour. And yes, the collaboration with H&M has all of that. Maybe even more. Because tailoring, knitwear, and accessories are also part of the collection. In other words: items that you can wear not only for a chic dinner but also just on a regular weekday.

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From red carpet to look of the day

And that's exactly what makes this collaboration extra fun for me. Because how nice is it to style such a distinctive designer item in a very nonchalant way? Think of a striking blazer over your favorite jeans, a statement accessory with a basic outfit, or a glitter top under an oversized jacket.

The collection will be available from Thursday, October 22, 2026, at 10:00 AM (yes: tomorrow morning!) via H&M and in selected stores. And if we've learned anything from previous designer collections, it's that a little preparation is not a luxury. So: grab your agenda, make your wishlist below, and especially think about which items you want to snag. I love the dark brown hoodie with appliqués, the ombre leather jacket, and the bow top. What about you?