Beauty

Golden Hour Brunette is the hair color of now

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It seems like every season ten new hair trends pop up. Yet, Golden Hour Brunette is one that we think should stay. This timeless hair color gives that summer glow, but also looks perfect with all the autumn colors you have in your wardrobe. Perfect for when you don’t want to schedule a hair appointment every month, but still want to look sunkissed.

What is Golden Hour Brunette?

Golden Hour Brunette is a shiny, warm brunette color with golden and caramel-like tones running through it. The color gets its name from the way it captures light, just like during golden hour. Ideal if you want warmth and highlights, but don't want the constant upkeep of blonde hair.

How do you create the look?

Ask your hairdresser for a warm brunette base with subtly blended honey blonde and caramel-colored highlights throughout. Show an inspiration photo of someone with similar natural undertones as you, so you can better gauge how the warm tones and highlights will work with your own skin and hair. For even more light and dimension, you can ask for lighter face-framing pieces, also known as ‘money pieces’. If you want extra shine, you can ask your hairdresser for a hair gloss: a treatment that makes your hair smoother and softer, allowing the colors to blend even better.

This hack keeps your money pieces looking good longer

If your highlights or money pieces have faded or grown out, Color Wow has the perfect product to temporarily brighten them up again. The Root Cover Up is a temporary powder that you can apply not only at the roots but also throughout the lengths with the included brush. You can simply wash it out with shampoo, and it doesn’t leave a permanent color.

Celeb inspo

A few celebrities who have been wearing different versions of the Golden Hour look for a while are J.Lo, Hailey Bieber, and Jessica Alba. They show how versatile the look can be, as it looks slightly different on everyone. You can make it as subtle or as bold as you want.

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No drastic color change, no endless appointments at the salon, just that extra glow. Sometimes you don’t need more than a few well-placed highlights to give your look that little extra. And it’s not seasonal, so you can wear it all year round.