This 2-in-1 beach towel from HEMA is the must-have of this summer
(and on sale!)

Sun, sea and of course the beach. Love it. Until… Your half have and hold falls out of your bag, your beach towel is dangling under your arm and you’re also trying to drag your sunscreen, child (+ toys), water bottle and flip-flops.
Maybe you hadn't thought of it yourself, but luckily HEMA did. A beach towel that is also a bag. Yes, it exists. In a great stripe, super soft and maybe the best news: it’s on sale.
Why do we want such a beach towel bag?
These are the kinds of inventions that make you wonder why they haven't existed for years. You spread it out as a beach towel and as soon as you go home, you fold it back up into a bag in a few seconds. No more loose beach towel sliding off your shoulder, just everything together in one item.
@hemadelftcentrum POV: my beach bag is actually everything-in-one 🌸☀️ This 2-in-1 beach bag + beach towel from HEMA is really a summer essential 😍 Perfect for a beach day, pool or spontaneous picnic 🏖️✨ Available at HEMA Delft! #hema #delft #beach bag #sunny #fyp ♬ Summer Vibes – GRLN
And now that this cutie is also on sale, I actually think we are just making money here. And that comes in handy when paying for that cocktail at the beach. I say: free drinks for us.





